YANMAR – Booth: Bauma München

Yanmar specializes in technical solutions, products, and services related to diesel engines and other power applications.
Their engines are used in industries such as construction, agriculture, and marine.

Bauma is the international trade fair for construction machinery, building material machines, mining equipment, and construction vehicles.
It is the world’s largest trade fair in the construction sector and the only event that brings together the entire construction machinery industry in both breadth and depth.

Characteristics
  • Innovative
  • High-end
  • Intelligent
  • Futuristic

What have we done?

Yanmar’s core values are power, quality, and service.
It’s essential to convey these values to visitors at trade shows. We make smart use of the available space by letting the products take center stage. In addition, we ensure a high-end finish for the stand—with the Japanese cherry blossom on the large LED wall as a true eye-catcher!

Yanmar:
“Thank you to our partner Dehullu for creating experiences at #Bauma. We succeeded in presenting our brand as we truly are. Quality and rock-solid dependability are our key values. Dehullu built our home for 7 days at Bauma—and we felt right at home!”

Design The design was created in collaboration with Oil-for live communication.
Product Presentation Because Yanmar’s products needed to take center stage, each engine block was individually placed on a stand and specifically spotlighted. In this stand, one engine block was even spray-painted gold by Dehullu and prominently displayed—a tribute to the sale of 10 million (!) engines from this series.
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