Nespresso – Booth: Horeca Expo Gent

Nespresso, a combination of the company Nestlé and espresso, is a well-known coffee brand worldwide.
It consists of ground coffee, long-lasting in small capsules. The ads featuring George Clooney are iconic, where he walks into a Nespresso boutique. Two women in the shop list a series of characteristics: “dark,” “very intense,” “balanced,” “unique,” “mysterious,” “delicate & smooth,” “with a strong character,” “rich, very rich,” and so on. At first, viewers think they are describing Clooney, but it turns out they’re talking about Nespresso. The connection is made.

For this stand in Ghent, we extended the boutique style.
The Horeca Expo has been the largest comprehensive trade fair for the Belgian hospitality and catering sector for 30 years. With a high-quality, innovative, and authentic overall offering, the best in every segment is in the spotlight.