Activation at Media Markt Amsterdam ArenA

Google AI

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Commissioned by Monks, we created an in-store activation for Google at the Media Markt in Amsterdam. We built three separate spaces within the store: one for the morning, one for the afternoon, and one for the evening. In each space, visitors could experience the latest Google products!

What have we done?

We structurally developed Monks' design within the existing space. All zones are equipped with moving images, branding, and Google products. The basis of each space consists of sprayed elements that match the color of the time of day. You start the day in the kitchen (yellow), after which you take the metro (light blue) to work. You end the day on the couch or take a walk through the city past a shop window (purple-blue). You can use the Google products at all these moments. A successful activation!

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