ASICS – marathon Frankfurt
ASICS is a Japanese manufacturer of athletic footwear and apparel, and ranks among the five largest producers of sports products and accessories in the world.
The name ASICS is an acronym for Anima Sana In Corpore Sano—Latin for “a sound mind in a sound body.”
Characteristics
- Showelement
- Sales
- Product Presentations
- Routing
What have we done?
ASICS is the main sponsor of the marathons in Paris, Barcelona, Frankfurt, and Stockholm.
At each marathon, a temporary shop is built, ranging from 600 to 1,200 m². In close collaboration with ASICS, Dehullu manages the design, production, transport, assembly, and dismantling of these shops.
Design
Dehullu designs the marathon projects in collaboration with ASICS.
Construction
For the marathon projects, the time available for setup and breakdown is very limited.
That’s why a large Dehullu team always travels to the location, working long days to get the project completed on time. In some cases, the entire shop has to be dismantled in just one night.
Product Presentation
Every marathon runner—often accompanied by friends or family—is guided through these shops to experience the latest products.
A strong combination of visual impact, product presentation, and sales forms the common thread throughout.
