Horeca Expo Ghent

Nespresso

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Nespresso, a combination of the company Nestlé and espresso, is a well-known coffee brand worldwide. It is ground coffee with a long shelf life in a small capsule. The commercials featuring George Clooney, in which he enters a 'Nespresso boutique', are instantly recognizable. Two ladies in the store listed a series of characteristics: 'dark', 'very intense', 'balanced', 'unique', 'mysterious', 'delicate & smooth', 'with a strong character', 'rich, very rich', et cetera. The viewer initially thought it was about Clooney, but the ladies turned out to be talking about Nespresso. The connection was made.

What have we done?

For this stand in Ghent, we have extended the boutique style. For 30 years, Horeca Expo has been the largest comprehensive trade fair for the Belgian hospitality sector and commercial kitchens. With a high-quality, innovative, and authentic total offering, the top players in every segment are in the spotlight. Beautiful display furniture, featuring a fresh, light wood, showcases the latest Nespresso machines. Additionally, the round shape of the bar is reflected in the lighting above. Plants in the stand and the ceiling structure give the whole a more intimate atmosphere.

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Do you have a stand in mind, or are you looking for expert advice? We think along with you to develop a concept that truly makes an impact. Contact us and discover how we bring your brand to life on the exhibition floor.